The swat tourism department has a number of visitor information centers in the prime tourist locations in the Swat Valley. These information centres in Swat are operated by the tourism department of Khyber Pakhtunkhwa to guide and provide free tourist information to visitors.
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Pakistan Tourism Development Corporation Swat
Pakistan Tourism Development Corporation (PTDC) in swat valley is an organization of the Government of Pakistan. PTDC is governed by the Board of Directors and provides transportation to various areas and owns and runs several motels in swat and across the country.
Objectives of the Tourism Department in Swat
Development and improvement of PTDC Tourist Information Centres, Hotels, and Motels throughout Swat to attract domestic and international tourists.
To produce publicity and promotional material for distribution at home and abroad.
To conduct promotional programs, activities, and events for attracting tourists.
To create awareness of tourism throughout the private sector, Pakistan Missions abroad, PIA offices, tour operators, travel agents, and hoteliers.
To provide familiarization and package tours, tourist transportation, and ground handling to group tours.
To hold conferences, seminars, and workshops to promote and create awareness of tourism, and to improve the image of Swat and overall of Pakistan.
Functions of the Tourism Department in Swat
Planning and development – identification and implementation of projects dealing with tourism infrastructure such as Motels, Recreational units, Resorts, etc.
Publicity and promotion of tourist products and projects, production of tourist literature, domestic and foreign publicity.
Management of all hospitality units operated by PTDC Motels (Pvt.) Lt. in Swat and other various tourist destinations of the country where the private sector is shy to invest.
Management of Pakistan Tours (Pvt.) Ltd, which provides ground handling and transport facilities for international and domestic groups.
How the Tourist information in Swat can Help You?
The visitor’s information centers run by the tourism department in swat provides free information to guide tourists. The information includes but not limited to:
A visitor center at a specific attraction or place of interest, such as a landmark, national park, national forest, or state park, providing information (such as trail maps, and about campsites, staff contact, restrooms, etc.) and in-depth educational exhibits and artifact displays (for example, about natural or cultural history). Often a film or other media display is used. If the site has permit requirements or guided tours, the visitor center is often the place where these are coordinated
A tourist information center, providing visitors to a location with information on the swat’s attractions, lodgings & hoteling, maps, and other items relevant to tourism. These information centers in swat valley are operated tourism department. A visitor center is often called an information center in swat.